Twitter has made a foray into the business side of micro-blogging and has announced @earlybird Exclusive Offers, which will put forth deals on products and events that will appear on the @earlybird Twitter account. Everyone is welcome to follow that account to get access to some exciting deals. All deals are time-sensitive and up for grabs by the entire twitter population.
All you tweeple, you can keep tweeting your everyday activities for the entire world to see. It’s fun, it’s cool and it’s instantaneous. However, beware of what you say and how you say it. Two very famous, very powerful people have just been undone by Twitter. One’s our tweeting minister, Shashi Tharoor and the other is the controversial IPL (ex?) Chairman Lalit Modi.
Across the Atlantic, Lindsay Lohan is quite justifiably furious. Her father (or some hacker) has allegedly tweeted that she is HIV+. Earlier, Chris Brown deleted his Twitter account saying, “Honestly, Twitter has done nothing but get me into trouble.”
Did you know Twitter is now a part of the Grammy’s? Artist Imogen Heap accepts a Grammy Award for Best Engineered Album, Non-Classical wearing a specially crafted “Twitter Dress.” The dress has its own Twitter feed and displays twitter pics sent by fans in real-time using hash tag #twitdress. Imogen Heap says that the dress was a way to let fans “accompany me on the red carpet.”
Well, you can call it a very weird idea for a red carpet dress but what really comes out is twitter’s unrivalled popularity among celebrities and the common man, alike. And what’s more, twitter is the bridge that connects the two, that too in a global platform like the grammy’s. It’s like the fans get to be on the stage along with their favorite stars.
No doubt, twitter is now really a global phenomenon and a huge brand in itself. What with celebrities going out of the way to utilize its services and brand name to further their visibility. Its ability to connect people and convey important messages in short, crisp sentences in a very short time frame is its biggest draw. And the number of twitter users is growing by the hour.
Twitter is really become the voice of our times and has now become accepted as a part of the popular culture of our day and age, along with Lady Gaga’s strange costumes and alien-ecosystem movies – a theme that’s beautifully reflected in Imogen Heap Twitter Grammy’s dress!
What’s happening? That’s the question everyone’s answering these days. Twitter is quite a rage with the online folk these days. And people are not just using twitter to tell others when they woke up in the morning or what they ate for breakfast, twitter is now being used to promote brands and build businesses. What’s more, twitter has become the perfect medium to promote non-profits because of its wide reach and its ability to attract followers with less than 140 characters.
Here are 9 easy ways to promote non-profits using Twitter:
1. Create a Twitter profile
Start promoting your non-profit by creating a twitter profile on similar lines – http://twitter.com/pathsurestart/ .This is your online address on twitter and you can add a small bio of your organization. You can even use http://twitbacks.com to create an interesting background to your profile
2. Follow other non-profits
Use twitter to connect to other non-profits. Take part in conversations with other non-profits, reply to their messages or re-tweet them to your followers. This way, you build relationships on twitter and earn a lot of good will for your cause. Also, you get to be active on twitter and gain some visibility for your cause.
3. Promote blogs/news
Use twitter to build a buzz around your cause. Promote your blogs; update your profile with news on a regular basis. You can use twitter to promote stories and experiences in your blogs. You can create polls for twitter using applications like http://twitter.polldaddy.com/ and ask people to cast their vote or even play your games through twitter messages. The more information you give out, the more likely people will get excited about your cause.
4. Tweet useful information
Give out information that may be useful to people, so they may be willing to RT it to their followers. Re-tweeting is a great way to spread your message. And people will re-tweet only when they know that the message is funny, interesting, useful or if it really touches their heart.
5. Use pictures, videos and more!
Only 140 characters are allowed in a twitter message. But a picture speaks a thousand words. Say a whole lot in your tweet using pictures. Use http://twitpic.com/ to add pictures to your messages and post it on twitter
6. Nominate for a twitcause award
Nominate your charity for a twitcause award http://www.experienceproject.com/twitcause. If people think that you’re cause is good and you are doing a good job, they will vote for you. Your cause is recognized and awareness about your work also spreads in the twitter world.
7. Petitions to spread awareness
http://twitition.com/ helps you create, sign and share petitions on twitter. Spread awareness about your cause by requesting tweet people to sign a petition pertaining to your cause. You can spread the word about your cause and also get people involved in your work through petitions.
8. Raise funds
http://twitter.com/WeGiveMealPacks uses twitter on a regular basis to collect funds and other necessities for their projects. So do a host of other non-profits. http://twitter.com/RangDe uses twitter to raise micro-credit to help the marginalized in India.
9. Create a twibbon
Use http://twibbon.com/ to promote your cause. Create a twibbon and request your supporters and followers to use it on their profile. This way they can show solidarity to your cause and also help spread awareness about your work.
So, the next time you tweet for your non-profit, remember, 140 characters can indeed make the world a better place!
With over 19% Twitter applications market share, TweetDeck is the most popular Twitter application (according to June 2009 reports). TweetDeck is an Adobe AIR desktop application that can be used to access Twitter. TweetDeck has a number of integrated features and settings that can be used to enhance the experience of using Twitter.
Here are seven reasons for using TweetDeck:
1. Ability to manage multiple Twitter Accounts
TweetDeck allows you to add, monitor and post to multiple Twitter accounts from a single easy to use interface. This is the primary reason why I use it. Read more