Did you know Twitter is now a part of the Grammy’s? Artist Imogen Heap accepts a Grammy Award for Best Engineered Album, Non-Classical wearing a specially crafted “Twitter Dress.” The dress has its own Twitter feed and displays twitter pics sent by fans in real-time using hash tag #twitdress. Imogen Heap says that the dress was a way to let fans “accompany me on the red carpet.”
Well, you can call it a very weird idea for a red carpet dress but what really comes out is twitter’s unrivalled popularity among celebrities and the common man, alike. And what’s more, twitter is the bridge that connects the two, that too in a global platform like the grammy’s. It’s like the fans get to be on the stage along with their favorite stars.
No doubt, twitter is now really a global phenomenon and a huge brand in itself. What with celebrities going out of the way to utilize its services and brand name to further their visibility. Its ability to connect people and convey important messages in short, crisp sentences in a very short time frame is its biggest draw. And the number of twitter users is growing by the hour.
Twitter is really become the voice of our times and has now become accepted as a part of the popular culture of our day and age, along with Lady Gaga’s strange costumes and alien-ecosystem movies – a theme that’s beautifully reflected in Imogen Heap Twitter Grammy’s dress!