Search Engine Optimization Services
Over 90% of the Internet users use search on a regular basis. The volume of searches across various search engines (Google, Yahoo, MSN/Live etc.) runs into 100s of billions per month (as per comScore there were 61 billion searches in August of 2007).
When a user searches on any search engine, the results that user sees can be classified into two types:
- Organic / natural search engine results
- Sponsored results
Sponsored results are clearly marked as Sponsored ads on all major search engines and one can buy into those results by bidding proper amount and paying for every click generated for the ad.
Organic search results or natural search results are unpaid search results on the search engines. Of the total search clicks on Google, 80% of the clicks are on the organic search results.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of increasing the visibility of the pages of a site on the organic search results for terms relevant to your business. The higher the pages of a site rank on the organic search engine results, the higher the chances of searchers visiting the website.
Recent times have seen spurt in specialized search engines focused on specific niches e.g. Google Image Search, Google Blog Search, Google News Search, Technorati (for Blogs), Google Local Business Search etc.
Why does one need search engine optimization?
Let us suppose you have a website, may be you spent a fortune making it almost perfect and truly represents your business and ethics. What good would it be if no one knew about it and no one visited it? That is where search engine optimization can help you. It will help increase the visibility of your website in front of target audience which seeks such information on search engines.
Besides qualified traffic SEO helps you achieve the following:
How can Zitz help?
Achieving high search engine rankings requires systematic planning which involves the following and much more:
- Good understanding of your business needs
- Understanding of search engine guidelines and algorithms
- Technical competency (hosting, redirects, programming, etc.)
- In depth understanding of web analytics
- Understanding of Latent semantic indexing
- Good copywriting skills
Zitz will not only work with you in positioning your business on major search engines to get qualified traffic but also help convert those visitors into clients.
Zitz specializes in systematically planned, results driven search engine optimization strategies and has extremely dedicated and skilled team to handle all aspects of the processes mentioned above.
Our management team has had the opportunity to work with several clients in this area and over the course of years have developed extensive experience, sound understanding of search engine internals, ability to carry out informed research, in-house SEO tools and technical capability.
What makes our services highly effective is our focus on understanding the business needs, developing a custom plan for that specific business, executing it in an organized and methodical way and continuous monitoring of results to improve the campaign further.
Our team has developed expertise in local search engine marketing and positioning the business on other specialized search engines.
Our SEO process and services
Our process and services are geared towards achieving maximum value for our customers. The process we follow is:
- Identify marketing goals, priority products/services and target audience
- Website architecture and content assessment
- Competitive analysis
- Keyword research and selection
- Baseline analysis
- Strategic search engine optimization planning and implementation
- On-page optimization
- SEO friendly content optimization
- Quality and relevant link building
- Measurement, Analysis and Management of the SEO campaign
If you are interested in knowing more about our SEO services please feel free to contact us.
