Internet Marketing Strategy Consulting
Internet marketing also known as online marketing is the planned strategic use of internet as a medium to promote products and services and/or to establish and manage online identity of an individual.
It is a cost effective way to reach global audience.
Every business is unique. Successful internet marketing campaign requires strategic planning – which involves understanding the business and marketing objectives of the customer, online competition, market situation and expertise in various internet marketing techniques – and smart execution – to fulfill the business and marketing objectives of the customer.
Internet Marketing Plan Development
Strong foundation is required to build a good structure. At Zitz we believe a sound internet marketing plan lays the foundation for a successful internet marketing campaign. We work with our customers to understand their marketing strategies in order to develop a custom comprehensive online marketing strategy which is in sync with their company’s business model and sales goals. This synergy is required and helps present a consistent image of the products or services across all medium.
Our team of internet marketing experts is adept with the latest and greatest internet marketing strategies some of which are: search engine optimization, pay per click, online media buy on targeted websites, social media marketing and email marketing.
Once we have ascertained the objectives of the internet marketing initiative, we start working on developing an internet marketing plan which is tightly aligned with the business objectives of the company. Some of the elements of the plan are:
- Online marketing objectives
- Market research (market dynamics, customers of the client, target markets, evaluation of the competition etc.)
- Marketing objectives
- Internet marketing strategies (SEO, PPC, SMM, Banner ads etc.)
- Marketing goals
- Measure and track effectiveness of the campaigns
Internet Marketing Strategy Execution
Developing an effective internet marketing plan is only the first step. Our team of experts implements the strategies developed during the planning phase in a methodical manner to drive targeted traffic to the business and help convert the traffic into valuable customers.
We assure you complete peace of mind with our internet marketing services. If you are interested in talking to us about your internet marketing needs, please contact us.