It’s Waka, Waka time on social media! Facebook, Twitter and Youtube are all abuzz with football fans rooting for their team, celebrating team wins and moaning defeats. Advertisers are having a field day, leveraging the power of social media to promote their mighty brands.
Yup…there’s heavy-duty competition on the social media turf, as well. The heat is on to catch the larger social media mind space. Right now, Nike seems to have taken the early lead. According to independent studies by Nielsen and Meltwater, Nike (now, called the unofficial sponsor!) has generated the most buzz online in the lead up to the World Cup. Much greater than Adidas, it’s arch-rival and official sponsor. Coca Cola, Sony, Visa and other FIFA partners are lagging far behind.