Who would believe that 140 characters can change the world? But, that’s exactly what TwitChange has accomplished. Twit Change is an international online charity auction that features celebrities like Eva Longoria, DD Lovato, Justin Bieber, Kim Kardashian, Jonas Brothers, Trey Songz and more.
TwitChange organized a ground-breaking auction on Twitter last week to raise money for disabled children in Haiti. Celebrities offered to follow fans on Twitter and also arrange personal meetings with the winning bidders, who made huge donations during the weeklong event.
Most people use Facebook to connect with friends, to catch up with colleagues, to make new business acquaintances, to post family pictures and discuss hobbies and special interests. Businesses use Facebook to promote products. Social organizations use Facebook to promote causes. These are some of the more common uses of Facebook. But then, some of us like to push the envelope. To boldly go where many have not gone before. To explore unchartered waters. To use Facebook like it’s never been used before. So, here are a few very off-beat, creative uses of Facebook. Maybe, you’ll draw inspiration from them.
This scenario may never happen again. Thanks to Facebook’s new application, Facebook Places. It’s a location sharing service that allows users to check-in their current location and also tag their friends and discover new hotspots around town. Right now, this service is available in the United States only. Read more
Be prepared to face the wrath of bloggers and social networkers, if you say something that’s politically incorrect on Facebook. That’s the message that cosmetic major Vaseline seems to be getting these days. The company’s ‘Transform your face’ application to promote its skin-lightening cream has earned negative criticism across the online world. The campaign, promoted by Bollywood star, Shahid Kapoor, allows users to upload their picture, clear the dark spots and whiten the face. This has indeed attracted wide spread criticism as the promotion endorses fairer skin over the darker shade.
Though the campaign primarily targets the South Asian market, bloggers from across the world talked about being ‘uncomfortable’ with this Facebook application. In all ‘fair’ness, we may say, that it’s after all, a promotion for a skin-lightening cream. Nevertheless, companies must keep in mind that social media promotions address large audience demography from across all parts of the world. What seems perfectly normal in one country may be entirely offensive in another culture.
Twitter has made a foray into the business side of micro-blogging and has announced @earlybird Exclusive Offers, which will put forth deals on products and events that will appear on the @earlybird Twitter account. Everyone is welcome to follow that account to get access to some exciting deals. All deals are time-sensitive and up for grabs by the entire twitter population.
If anyone of you still thinks of social media as just another fad, think again. Victoria, the capital city of British Columbia, has officially designated June 30 Social Media Day. Mayor Dean Fortin has signed the proclamation, making it the first city in the world to dedicate a day to the social media cause. And that unofficially goes on to prove that social media is indeed here to stay!
Now that makes me wonder why social media so important that it deserves a day of its own. Well, I spent a few minutes thinking about it and here’s what my thought process coughed up.
It’s Waka, Waka time on social media! Facebook, Twitter and Youtube are all abuzz with football fans rooting for their team, celebrating team wins and moaning defeats. Advertisers are having a field day, leveraging the power of social media to promote their mighty brands.
Yup…there’s heavy-duty competition on the social media turf, as well. The heat is on to catch the larger social media mind space. Right now, Nike seems to have taken the early lead. According to independent studies by Nielsen and Meltwater, Nike (now, called the unofficial sponsor!) has generated the most buzz online in the lead up to the World Cup. Much greater than Adidas, it’s arch-rival and official sponsor. Coca Cola, Sony, Visa and other FIFA partners are lagging far behind.
It’s no secret that social media has changed the way the face of the world wide web so very drastically. From school-going kids to octogenarians, everyone is up online connecting, communicating and interacting like never before. And tech-savvy marketers are no way behind. With such a huge audience up for grabs, advertisers and marketers are using every trick-in-the-book to grab those elusive eyeballs. Being a small business, you too, can actively leverage the power of the web to take your business places. Much has been written about using Facebook and Twitter for business. Now, let’s look at LinkedIn and see how it can be utilized to further business interests.
All you tweeple, you can keep tweeting your everyday activities for the entire world to see. It’s fun, it’s cool and it’s instantaneous. However, beware of what you say and how you say it. Two very famous, very powerful people have just been undone by Twitter. One’s our tweeting minister, Shashi Tharoor and the other is the controversial IPL (ex?) Chairman Lalit Modi.
Across the Atlantic, Lindsay Lohan is quite justifiably furious. Her father (or some hacker) has allegedly tweeted that she is HIV+. Earlier, Chris Brown deleted his Twitter account saying, “Honestly, Twitter has done nothing but get me into trouble.”
LinkedIn’s official blog has recently revealed a very interesting trend – a widespread increase in job titles that include the term ‘ ninja’. These ninjas do not use swords or star-shaped spikes in the battlefield. They are modern-day warriors of a different kind. On a mission to make their clients lives a lot easier.
Most of these ninjas come from the social media scene or from computing and design sectors. And of course, there are some advertising, customer service and finance ninjas as well. But they are a minority compared to the IT sector ninjas, who range from Social Media Ninja to Networking Ninja to Web Ninja and even a few Link Ninjas! After all, most of us as kids dreamt of being a part of the Teenage Mutant Ninja Turtles…so, it is indeed a cool title to sport, eh?