A major concern which comes up when talking to K-12 schools, colleges and educational institutes is that feel SEO is all about marketing and they do not want to market their schools.
My answer to them is that search engine optimization (SEO) is something which as essential as having a website. Do you consider having a website as marketing yourself? You do not. Similarly, you should not consider SEO as totally marketing. It is about ensuring your website is optimized to be better placed on search engine result pages (SERPs).
To understand this better, let us get into the discussion of why a school needs a website? Some of the major reasons for having a website are:
- Improved communication with parents, staff, students, potential parents, potential staff etc.
- Establish your school identity
- Reach out to global audience 24×7
- Central place to update things
A website is only useful if people are able to find it easily. With about 80% of the sbiancamento denti traffic originating on search engines, it becomes absolutely important for schools to be found there.
Search engine optimization strategies help your website reach out to your target audience easily.
Web startups have become a global phenomenon now. Smart and skilled entrepreneurs are creating ground breaking web applications that are changing our lifestyle, mostly for good J
Facebook, YouTube, Digg, Flickr, LinkedIn and thousands other web apps are glowing examples of how successful these startups have been.
Over the course of several discussions and my attendance at startup meets (primarily in India) I have realized that web startups have access to a huge ecosystem of mentors and venture funds. They have access to quality feedback on technology and marketing in general from experienced industry veterans.
What I feel they lack is proper insight into how to make their web app search engine friendly right from the word go. This is a must in today’s era as search engines are the originators of majority of traffic on the web. A solid SEO foundation can make rest of the journey relatively easy. I have seen sites which did not think of it earlier and now are struggling to make amends as they have invested too much into the development (which did not care at all about search engines).