Traffic 
SuccessTwitter gets down to business!
Twitter has made a foray into the business side of micro-blogging and has announced @earlybird Exclusive Offers, which will put forth deals on products and events that will appear on the @earlybird Twitter account. Everyone is welcome to follow that account to get access to some exciting deals. All deals are time-sensitive and up for grabs by the entire twitter population.
FIFA Soccer World Cup 2010: Social media scores big!
It’s Waka, Waka time on social media! Facebook, Twitter and Youtube are all abuzz with football fans rooting for their team, celebrating team wins and moaning defeats. Advertisers are having a field day, leveraging the power of social media to promote their mighty brands.
Yup…there’s heavy-duty competition on the social media turf, as well. The heat is on to catch the larger social media mind space. Right now, Nike seems to have taken the early lead. According to independent studies by Nielsen and Meltwater, Nike (now, called the unofficial sponsor!) has generated the most buzz online in the lead up to the World Cup. Much greater than Adidas, it’s arch-rival and official sponsor. Coca Cola, Sony, Visa and other FIFA partners are lagging far behind.
Why being LinkedIn is great for small businesses?
It’s no secret that social media has changed the way the face of the world wide web so very drastically. From school-going kids to octogenarians, everyone is up online connecting, communicating and interacting like never before. And tech-savvy marketers are no way behind. With such a huge audience up for grabs, advertisers and marketers are using every trick-in-the-book to grab those elusive eyeballs. Being a small business, you too, can actively leverage the power of the web to take your business places. Much has been written about using Facebook and Twitter for business. Now, let’s look at LinkedIn and see how it can be utilized to further business interests.
6 lessons to learn from celebrity twitter goof-ups
Most celebrities have a large twitter following and some of them have a foot-in-the-mouth disease as well. They often get into some serious twitter trouble for tweeting ridiculous things. Some even get entangled in big scandals because of their off-the-mark or off-the-charts tweets. Here are a six lessons that any avid twitter bug can learn from celebrity twitter goof-ups: Read more
If IPL was played on the Web 2.0 …
Imagine the IPL (Indian Premier League) being played out on Web 2.0. Only now, we will call it the International Premier League. A fantastic idea, isn’t it? Imagine the online world to be the Eden Gardens or the Chinnaswamy Stadium. Of course, we don’t have a Lalit Modi here. Or Shah Rukh Khan or some fancy cheerleaders to rev up the action. But who cares, we have some top-of-the-line IPL social media teams. What’s more, we have more than a million players from across the globe (even from Pakistan!). After all, social media IPL is in a league of its own!
Twitter Kings 75M
Twitter Kings is surely the brightest in the social media IPL game. With 75 million players, it has an enviable position. As a micro-blogging site, Twitter Kings has an edge in terms of being well-versed in the short version (read T20) of the internet content game. It’s a widely popular team in the global arena. And has a huge following of celebrities (from Aamir Khan to Gul Panang!) who seek to gain mileage from associating with Twitter Kings.
Holi Twitter backgrounds – Rang Barse on Twitter!
Celebrate the festival of colors on Twitter, this year. With these colorful holi twitter backgrounds. Splash a dash of color on your twitter page to spread good cheer among friends and followers.
So, before you take your pichkaris and head out to drench your friends in color; before you start splashing those non-toxic gulaal powders on the little ones; and before you get high on bhang and jive to a holi Bollywood number, add these cool holi twitter backgrounds to your twitter profile and get into the holi spirit of exuberance. Read more
50 interesting social media terms!
Social media is very much a part of our cultural mosaic. Social media sites like Facebook and Twitter have changed the way the world communicates. And blogging has given everyone an opportunity to express their views on anything under the sun. What’s more, these new-age media channels have affected all aspects of our life and have created a parallel universe in which people converse, connect and network across geographical boundaries. So, it’s fitting that social media has generated several interesting terms that best describe the social media lifestyle.
Here are 50 interesting social media terms, have fun reading it! Read more
Why it’s social media over super bowl for Pepsi
Top super bowl ad spender, Pepsi stays clear of super bowl commercials, this year, and instead focuses on social media.
It’s the first time in 23 years that Pepsi commercials haven’t appeared during the super bowl. Instead, Pepsi has decided to focus on social media marketing. Pepsi’s social networking campaign probably costs a lot less than a full-blown super bowl ad. But the company expects to reach out to more number of people over the course of several months, through Facebook, Twitter and other social media sites.
Pepsi’s Refresh Everything Project on Facebook has more than 350,000 fans and seeks to donate more than $1 million to worthy causes in February alone. The Pepsi Refresh project is a huge hit and has given the brand mileage that can equal even a super bowl commercial. And the great thing is the campaign can extend over a period of several months and is not restricted to 30-odd seconds.
Did you hear the Save Our Tigers roar on social media?
The tiger is roaring loud and clear, all over Facebook and Twitter. And the reach and extent of its roar, within just a few days is simply amazing. Right now, Stripey the Cub (saveourtigers’ Facebook profile) has 20,702 fans and the saveourtigers twitter profile has 1,461 followers. And the numbers are growing exponentially. Plus, what’s really amazing is the extensive user participation in the form of comments, discussions and re-tweets. Facebook fans have even gone ahead to form saveourtigers local groups! And to think that hardly a few people knew that our national animal was facing extinction, until a few days ago, the buzz created by this campaign is amazing.
Saveourtigers campaign is a fine-example of how mass media and social media advertising can be successfully synchronized to produce overwhelming visibility and active user participation.
Here are a few reasons why the saveourtigers cause has received tremendous response on social media, right from the word go:
- The television campaign and the use of celebrities has given the much needed visibility to the website
- The saveourtigers website design not only informs but also involves users. It urges users to act – by reading about the cause in the blog (which has just one post now but we are sure more will follow), viewing videos on youtube, by donating or by joining the cause through Facebook and Twitter
- What really hooks the visitor on to the website is the Join the Roar application, where the user can pledge his support and help unravel a part of the tiger’s image.
- Facebook allows for active participation and initiates action through discussions, comments and even creation of local groups
- Twitter keeps followers posted on latest developments happening on the blogs/Facebook profile/website.
- There is a seamless flow of information across both media – mass media as well as social media, one directing the user to the other
- Active exchange of information, views and ideas across all online channels, especially across social media networks – Facebook and Twitter, initiating greater audience participation.
- Both mass media and social media complement each other, lending maximum mileage to the cause.
We’ll be watching to see how the saveourtigers campaign unfolds over the next few weeks. We would love to hear your thoughts and opinions on this cause and the channels used for promoting it. Please leave your comments.
Top 7 romantic ways to celebrate Valentine’s Day on Twitter
Cupid’s all over twitter. With hot background picks, cool deals on Valentine’s Day goodies, contests and what not. So, get the romance going this Valentine’s Day on Twitter. Show your love with sugar-coated tweets and make someone feel very special, twitter style.
Here are 7 romantic ways to celebrate Valentine’s Day on Twitter.
- Get a romantic background: Start the Valentine’s Day Celebrations by sporting hearts for your profile background. Take your pick from sites like Twitrounds and Twitterbackgrounds. It’s the best way to get into the romance mode.
- Win a diamond necklace for your love: Cinemablend has announced a contest on twitter to celebrate the release of the movie The Valentine’s Day. All you have to do is log in to your twitter account and follow @cinemablend and then tweet this message: “@cinemablend Happy Valentine’s Day! Enter me to win the prize pack.” The lucky winner gets to win a diamond necklace, the perfect Valentine’s Day gift for your loved one.
- Follow the love and win gift cards: American Greetings’ “Follow the Love” contest lets you win cool retailer/cash gift cards. Follow @AmGreetings, submit a tweet based on the question of the day, and tag your submission #LoveAG. Win a gift card and splurge on a romantic treat!
- Get some romantic ideas: Looking for some sizzling ideas to boost up the romance quotient, this Valentine’s Day? Then, look up Feb14th Ideas for some red-hot gift ideas, decoration themes and a lot more.
- Book a candlelight dinner: Look up great deals on Valentine’s Day dinners and book ‘em in advance. TrioPalmSprings offers a great dinner package. So, do a host of other resorts and restaurants. You can even win a free dinner giveaway. Harbormagic offers one, right now.
- Get a taste of some Twitter love: Give your loved one some Twitter candy. Now, those little heart-shaped Valentine’s Day Sweetheart candies come with messages like ‘Tweet me’ and ‘Text me’. Your love has a one-in-80 chance of getting such a tweet message on her sugary treat, this year.
- Send love tweets by the minute: If nothing else works for you; if you are a little hard up for cash or if you haven’t had the time to prepare the perfect Valentine’s Day dinner, fret not. Simply send love-struck tweets, say every 10 minutes, round-the-clock on Valentine’s Day. You can even pick up some messages from sites like Romanticmessages and send them as tweets. After all, what’s more romantic than reading tweets like this: “Falling in love with you is the second best thing in the world. Finding you is the first,” all through the day!
