Charity tweets big-time on Twitter!
Who would believe that 140 characters can change the world? But, that’s exactly what TwitChange has accomplished. Twit Change is an international online charity auction that features celebrities like Eva Longoria, DD Lovato, Justin Bieber, Kim Kardashian, Jonas Brothers, Trey Songz and more.
TwitChange organized a ground-breaking auction on Twitter last week to raise money for disabled children in Haiti. Celebrities offered to follow fans on Twitter and also arrange personal meetings with the winning bidders, who made huge donations during the weeklong event.
Desperate Housewives star Eva Longoria managed to raise an impressive $540,000 through TwitChange. That’s a whole lot of change through Twitter. All funds collected through this auction goes to A Home for Haiti and will be used to rebuild The Miriam Center, which cares for children suffering from autism and cerebral palsy.
The success of this event goes on to prove that there is more to Twitter than idle gossip, celebrity promotions, business marketing and casual conversations. Twitter is now a medium of social change. Twitter not just connects the common man and the celebrity – it can also bring them together for the common good. This event establishes the fact that Twitter can be effectively utilized to change the world, one little tweet at a time.