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Never underestimate the power of Twitter!

All you tweeple, you can keep tweeting your everyday activities for the entire world to see. It’s fun, it’s cool and it’s instantaneous. However, beware of what you say and how you say it. Two very famous, very powerful people have just been undone by Twitter. One’s our tweeting minister, Shashi Tharoor and the other is the controversial IPL (ex?) Chairman Lalit Modi.

Across the Atlantic, Lindsay Lohan is quite justifiably furious. Her father (or some hacker) has allegedly tweeted that she is HIV+. Earlier, Chris Brown deleted his Twitter account saying, “Honestly, Twitter has done nothing but get me into trouble.”

So, why to some celebs love and others love-to-hate twitter? The reason lies in the inherent nature of Twitter. Twitter allows you to say your thoughts as instantaneously as they arise. It’s this act of stating your mind, at the same instant that you feel the emotion that gets celebs a load of followers and also a whole load of trouble.

When you blog, you think twice before typing something. When you email, you think a whole lot more. Plus, you can always preview, edit and so on. But twitter is conversation. If you are a celeb, drunk in your own perceived power and glory, you just think you can say anything you feel that moment. It’s a good thing when used right. Your fans get to connect with you on a one-on-one basis.

But if you just shoot the next random thought that comes in your head, without thinking about the consequences, the same twitter can undo you. Lalit Modi’s simple statement has opened a can of worms and the stink can be felt far and wide.

But in the end, twitter just goes on to reiterate the power of words. Yup…140 characters can very much undo careers, uncover romantic liaisons and spray some the political muck on several people. As they say, the pen (in this case, the keyboard!) is indeed mightier than the sword.

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About the Author

Vikas Sah is the Founder and CEO of Zitz Solutions. He has great interest in internet marketing in particular in Search Engine Optimization and Social Media Marketing. Connect with him on: twitter, LinkedIn


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