The Power of Social Media – A Coke Story
The use of social media websites has been growing at an alarming rate. New platforms are emerging and trends are changing, all within a short span of time. The use of social media is not just restricted to networking with friends. Global businesses are leveraging the popularity of social media to market their products and services, communicate with their consumers and build an online brand in the process. Let me talk about the Coke and how they leveraged social media.
Two coke fans, Dust Sorg and Michael Jedrzejewski realized that Coke doesn’t have an short term loans official page on Facebook and decided to start one. They picked up a high resolution image of their favorite Coke tin and put it up. Within no time, the fans of Coke started hovering in and today the fanfare for Coke on Facebook is an astounding 3.3 million. It is now the second most popular network on Facebook, next to the network of American President Barack Obama.
Here are a few things to note: Barrack Obama and Coke competing neck to neck for something. Very amusing! And the Coke network was not even created by the Coke Company. Every person or nearly all the members on the network are authentically voluntarily joined the community. The Coke mania on Facebook has definitely transcended into brand endorsement in a very powerful way.
Coke has played smart here. When people wanted to interact and associate with a brand they loved, Coke had to choose between corporate bureaucracy and Brand evangelists. They chose the latter. And the choice excelled in its brand endorsement in a media that Coke would have not vouched for without seeing the results. Sure Coke must have been amazed by the result for it sponsored its evangelists a tour to Atlanta and gave them a tour of the World of Coke museum.
Sure many brands and corporate houses have a lesson or two to take from this amazing Coke story.
(Image courtesy: TheTruthAbout)